When you’re going to buy web hosting services, people usually make a lot of mistakes that would end up in them having to pay exorbitant amounts of money for the same service.

For instance, we usually go to the best web hosting companies out there and then provide a shortlist of the key companies to go for. However, this approach is kind of lacking in the sense that not taking into consideration all major players will not bode well for the consumer.

I will explain the most common first-time buyer mistakes when shopping for web hosting services in this article.

1.Buying Solely on Price

We typically have this notion that buying something based solely on price is the only thing that matters, but that is not usually the case. For instance, there are some people that would claim that all web hosting services are the same, so you should definitely go for the cheapest one. There are also some that would argue to purchase the most expensive one because their track record pretty much speaks for themselves.

Well, I would say that there are some grains of truth in those statements, but neither of them is correct. For instance, if you are going for the cheapest route, you will usually get mediocre services. Sure, their speed and performance might be up there, but how about their customer support?

On the flip side, if you are also going for the most expensive ones, how sure are you that those services are really top-tier and not available in more affordable ones?

In ‘premium’ providers, customers are usually bombarded with messages of overselling to lure them in. They will use industry jargon to sound smart and would even highlight some key phrases that are esoteric or that the layman will not understand.

So, how should you approach this? Well, the best thing to do would be to look for the things that you really need and then read up on reviews for particular hosting providers that you’ve shortlisted.

2.Buying Solely on TV Ads

“I’ve heard of it, so it is probably good” or “I’ve seen it on TV, so it must be good” are just some of the things that you will hear from people who have been brainwashed by TV ads.

If a certain web hosting company spends a lot of their money on advertising, then that usually means that their money is not spent on making their hardware and software so much better.

3.Buying Solely on Affiliate Marketing

You’ve probably heard good things about a particular provider and you want to go for it. You read up on reviews and you are sure that what they’re saying is true. And oh, there happens to be a link to their website as well. Isn’t it fishy?

It sure is. Affiliate marketing is rampant in web hosting services simply because the niche has been around for so many decades now. Hosting companies would pay influential people just for them to say good things about their products and basing your decisions solely on that is, well, dangerous.

Now, I am not saying that affiliate marketing is bad. What I am saying is that if you are going to make your decision, it has to be from a non-biased and objective standpoint.